Reading Suggestions for Studied Moors
Knowledge is indeed power, and in that Spirit, Certified Moorish offers selections of books for studied Moors. These books are meant to assist in taking you the next level professionally and personally. If you have a title that you think Moors can benefit from, please contact us and let us know.
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Start with Why by Simon Sinek is a foundational read for Moorish Americans launching businesses rooted in purpose, culture, and indigenous birthright. Sinek’s central message is simple but profound: people don’t buy what you do, they buy why you do it. For those building under the Certified Moorish initiative, that why runs deep—it's about restoring legacy, reclaiming identity, and creating systems that uplift our people. This book offers a powerful lens for aligning your mission with your movement. Start here if you're serious about building something that lasts beyond profit—and stands on principle.
The Umami Strategy by Aga Szóstek offers a refreshing lens on business building that speaks directly to the spirit of legacy-driven, indigenous-rooted entrepreneurship. Instead of pushing gimmicks or chasing trends, this book centers on crafting deeply resonant, emotionally rich experiences—what Szóstek calls “umami moments.” For those participating in our Certified Moorish initiative, this aligns perfectly with the mission: building businesses that don’t just function, but feel like a calling. Rooted in identity, culture, and long-term value, The Umami Strategy helps you think beyond transactions and toward meaningful impact. If your enterprise is meant to uplift, restore, and preserve—this book is an essential guide for turning your business into a full-bodied experience that your people will never forget.
ZAG by Marty Neumeier is a sharp, no-nonsense guide for anyone looking to build a brand that cuts through the noise—and that includes those of us reclaiming our birthright to do business on our own terms. For Moors building enterprises under the Certified Moorish banner, this book is a must-read. Neumeier doesn’t just talk branding; he lays out how to create something so distinct it becomes undeniable. Whether you're setting up a trust-based business, launching a product rooted in our indigenous culture, or leading a nonprofit with purpose, ZAG shows you how to stand out by being true to who you are and what you represent.
The Ornament of the World by Maria Rosa Menocal offers a vivid account of a time and place often left out of Western narratives: medieval al-Andalus, where Muslims, Jews, and Christians forged a thriving, pluralistic society grounded in shared knowledge, innovation, and mutual respect. For those engaging with Certified Moorish to reclaim and build businesses rooted in indigenous birthrights, this book illuminates a living example of what a culturally sovereign and intellectually integrated society can look like. Menocal challenges the myth of inevitable conflict between civilizations and instead reveals how cooperation across faiths and lineages once produced economic prosperity, artistic brilliance, and spiritual integrity. It's a compelling reference point for Moorish Americans restoring their own legacy of civilization-building.
Servants of Allah: African Muslims Enslaved in the Americas by Sylviane A. Diouf is a landmark work that reclaims the overlooked narrative of African Muslims who were captured, enslaved, and brought to the Americas—many of whom maintained their faith, literacy, and cultural memory in defiance of systemic erasure. For those engaged with Califa Media's Certified Moorish initiative, this book offers crucial context. It not only documents how Islam and indigenous African practices survived under bondage, but also sheds light on the spiritual, economic, and intellectual frameworks that these ancestors preserved—frameworks that many Moorish Americans today are rediscovering and building upon. Diouf’s meticulous research helps reinforce why reclaiming our birthright and forming businesses rooted in legacy is not just righteous—it’s restorative.
Reading is fun and so is watching movies -- but how much better would the experience be if shared with similarly-enlightened minds? Join us each second Saturday of the month to discuss selected films, with books planned for later dates.
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Read/ watch anything enlightening lately? Share it forward!